Beauty Nexus provides exceptional lash extension and beauty services in a boutique, studio setting on the Gold Coast. Clientele are treated to an attentive experience, fostered by personal connection and dedication to ensuring each appointment, they leave feeling beautiful and empowered.
My client approached me seeking a new brand to transition her eyelash and beauty business from her home studio into the public market. Through the brand workshop process a reoccurring topic was the friendships and connections formed with clientele, in turn offering a unique experience. My client wanted to ensure this same feeling of “home” and “personable” connection continued into the new space and branding.
This concept of connection and bond was used as the inspiration for the naming and design process. The supporting element of a females face was hand drawn using a continuous line technique to further allude to this underpinning sense of “connection”.
Discovery & Immersion
Brand Strategy & Naming
Customer Experience Design
Print & Digital Collateral