Flora Medica

A practicing naturopath, nutritionist and herbalist, my client was seeking a re-brand for her holistic consult business.

Kate’s mission is to empower people to create wellness through herbal medicine and achieve a balanced physical, spiritual and mental wellbeing.

“Health is directly connected to the foods that we grow, eat & feed others. Wellness is the full integration of physical, spiritual & mental health.”

The Flora Medica type face has an intentional organic feel, the plant reflects the physical flora used in holistic herbal medicine as well as alluding to the process of growth. The three small flowers represent the two, three part systems which integrate to create wellness. Being our physical, spiritual and mental wellbeing and the food in which we grow, eat and feed others.



Discovery & Immersion
Identity Development 
Print & Digital Collateral