Jeremy & Jones
In an industry ripe for disruption our client came to us with the vision to become the Australian management company of choice for hotel owners and capital providers. Their target market, those looking to acquire designer, large-scale, independently branded hotels offering ‘genuine hospitality’.
It was from their boutique approach, putting its people at the forefront that the concept for Jeremy & Jones was born.
The brand was designed to have an authentic essence, reflecting their Byron Bay roots and the ability to speak to the creative and more sophisticated classes alike.
J&J know how to build your community through story telling and independent branding, so it was important their own brand reflected this.
The custom typography visually tells the brands ability to lead, hold forward momentum and stretch the boundaries through the extended form of the ‘R’. The rotated ‘O’ represents how the company will pivot, adapt and remodel in an ever changing industry.
Discovery & Immersion
Brand Strategy & Naming
Customer Experience Design
Print & Digital Collateral