Mahala Mermaid Beach


New to the Pindan portfolio is a premium apartment development, Mahala, situated in the seaside locale of Mermaid Beach. Featuring 94 light-filled apartments with stunning ocean views, Pindan tasked my current work place, Monday Agency, to create a unique brand masterplan including concept, logo development, marketing, sales suite customer experience and print media.

We were also assigned to develop a smart digital marketing strategy, encompassing a compelling landing page and website design. In addition, our team provided creative direction on the property lifestyle shoot and promotional video, taking viewers back to the simplicity and beauty of 1950’s beachside living.

Working on this project has been a highlight of 2018

Our initial inspiration came from the photography of Max Dupain. His focus on nostalgic, Australian beach scenes, use of black and white photography to remove influence from the viewers eye and his ability to highlight the beauty in the seemingly ordinary scenes of life.