Maya Kirra Beach

Spyre Group appointed Monday Agency to develop the creative, naming and identity for their newest apartment development. Working closely with Spyre Group we delivered a distinctive brand personality. Capturing the essence of pure and clean architecture, and curating marketing collateral to reflect the project’s understated, yet detailed luxury. 

Imbued with natural beauty, the iconic Kirra Beach personifies a relaxed beachside culture where time moves slowly and a laidback lifestyle is infused into your everyday. A place where refined coastal architecture weaves perfectly into the seam of weatherboard beach shacks, MAYA celebrates the fluidity of fresh dynamic energy into established community life.

The subtle yet dynamic architectural details of the building facade were inspired by nature’s geometry, hexagonal columns formed by basalt and and lava-flows at the nearby Giant’s Causeway. These geometric forms are replicated in the aluminium battens, which enable a transient façade that varies depending on aspect.

This simple geometric references were carried throughout the project branding. Reflected through the typeface and supporting line work elements.

The MAYA development sits beautifully within the subdued palette of Kirra Beach.

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Discovery & Immersion
Brand Strategy & Naming
Identity Development
Customer Experience Design 
Print & Digital Collateral


Monday Agency

Photography Thor Elias
Videography Dane Hansen


“It was a pleasure to work with the Monday Agency team. They aren’t like other agencies. They brought a new dynamic to our project, conceptualising the perfect creative that worked in beautifully with my vision. From strategy and branding through to design and copywriting; the best I’ve seen, Monday Agency pre-empted our every need and delivered an amazing service.”

– Anna Vangsness, Assistant Development Manager, Spyre Group